Godin Speaks at TED

Linked here is an excellent talk Seth Godin gave at TED in 2003. Click on the link to watch the video.

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First Post- Reflections on The World is Flat by Friedman

This is my first post on this blog, which is devoted mainly to topics surrounding global branding.

I just finished reading Thomas Friedman's The World is Flat, and for me, it was a confirmation of everything I've experienced in my career, especially in my travels worldwide. Right now, the world is flattening faster than ever before, and the issues the book brought up are more in need of address than ever. The book is a little lengthy, but I consider it an absolute must read for any business person. Without understanding the flattening of the world, there is no way any global business person can effectively do his/her job. This book is in-depth, accurate, and insightful. I had read Friedman's The Lexus and the Olive Tree a few years ago, when I was traveling much more, but it didn't have the impact on me that this book read. In the context of the work I've done over the last years, I've been able to confirm Friedman's observations first hand. Like I said, a must read, front to back.

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